Our store

At älva, you'll find a carefully curated selection of clothing, toys, and accessories for babies, girls, and boys ages 0 to 12. Beautiful, original, and well-made items designed to fill their childhood with color, freedom, and a little bit of rebellion.

We like to imagine a childhood without stereotypes. That's why at älva, there's no pink for some and blue for others, but an explosion of colors, fun prints, and designs with personality. Everything we have celebrates who they are, not what we expect them to be.

In addition to sustainable and cheerful clothing, älva also offers special stuffed animals, original toys, handmade doudous, practical accessories, and gifts with a unique touch. We always select brands that respect the rights of those who manufacture and care for the planet, because children's rights begin long before a product reaches their hands.

älva is a physical store in Madrid and also an online store. But above all, it's a space where all childhoods fit in.