Privacy policy

Who is responsible for processing your data?

Identity: Alva for Kids S.L.
CIF: B-87222808
Address: Calle San Andrés 17, 28004 Madrid
Phone: 91 523 2399
Email: info@alvaforkids.com

What type of data do we process?

Depending on the products, services, or features you wish to enjoy at any given time, we will need to process different data. Generally, this data will be, as applicable:

  • Identifying data (for example: your name, surname, language, the country from which you interact with us, contact details, etc.).
  • Economic and transactional information (for example: your credit card details, information about your purchases, orders, returns, etc.).
  • Connection, geolocation, and browsing data (in case you interact with us from your mobile, for example).
  • Data about your preferences and interests.

Remember that when we ask you to fill out your personal data to give you access to a certain functionality or service on the website, we will mark some fields as mandatory, as these are data we need to provide you with the service or give you access to the requested functionality.

Please note that if you decide not to provide this data, it is possible that you may not be able to complete your registration as a user or that you will not be able to enjoy those services or functionalities.

For what purposes do we process your personal data?

Depending on how you interact with our website, we will process your personal data for the following purposes:

  • To manage your registration as a user of our website (www.alvaforkids.com).
    If you decide to register as a user on our website, we need to process your data to identify you as a user and give you access to the various functionalities, products, and services available to you as a registered user. You can cancel your registered user account by contacting us through Customer Service.
    You also have the possibility of using social network login (e.g., Facebook or Google) either to register as a new user or to link your login to your current account. In that case, your login credentials, as well as your email (if authorized), will be imported from your account. When using this login option, the social network or Google may send us additional public profile information, such as your name, gender, age, or profile picture, according to the terms of use of the respective social network, which we recommend you read carefully. Unless you authorize us, we will not retain this additional data. Similarly, using this functionality may involve providing certain information about your activity to the service from which you signed up (Facebook, Google, etc.).
  • To develop, fulfill, and execute the purchase contract.
    This purpose includes processing your data primarily to:
    • Contact you regarding updates or informational communications related to purchased products, including quality surveys about the supplied products.
    • Manage the payment of the products you purchase, regardless of the payment method used.
    • Activate the necessary mechanisms to prevent potential fraud against you and us during the purchase process. If we believe the transaction may be fraudulent, this processing may result in the transaction being blocked.
    • Manage potential returns after making a purchase and handle requests for information on the availability of different products or product reservations through the website, as these options are available at any given time.
    • Invoice and provide receipts, invoices, and any other proof of payment regarding purchases made on our website.

Remember that on our website, you can make purchases without needing to register. In this functionality, where you can purchase products as a guest, we will only ask for the essential data to process your order. After completing the purchase process, you will be offered the option to register as a user or continue as a non-registered user.

  • To address inquiries or requests made through Customer Service channels.
    We only process the personal data that is strictly necessary to manage or resolve your inquiry or request.
  • For marketing purposes.
    This purpose includes processing your data mainly to:
    • To the extent you subscribe to our Newsletter, we will process your personal data to manage your subscription, including sending personalized information about our products or services through various channels (such as email, SMS, etc.).
      Therefore, note that this data processing involves analyzing your user or customer profile to determine your preferences and, consequently, which products and services may best fit your profile when sending information. For example, based on your purchase and browsing history (depending on the items you have clicked on), we will make suggestions about products we believe may interest you and, if you are a registered user, enable the "cart recovery" functionality.
      Remember that you can unsubscribe from the Newsletter at any time and at no cost through the "My Account" section on the website and the instructions provided in each communication. You can also unsubscribe by emailing info@alvaforkids.com.
    • Carry out promotional actions (e.g., contests or sending your saved item list to the email you provide). By participating in a promotional action, you authorize us to process the data you provide based on each promotional action and to communicate it through various media such as social networks or our website. In each promotional action in which you participate, the legal bases will be available to provide more detailed information about how we process your data.
    • Display on the website or through our social media channels photographs or images you have shared publicly, provided you give us your consent for such purposes.
  • Usability and quality analysis to improve our services (cookies).
    If you access our website, we inform you that we will process your browsing data for analytical and statistical purposes, i.e., to understand how users interact with our website and to introduce improvements. Additionally, we may conduct quality actions and surveys to understand customer satisfaction and identify areas where we can improve.
  • To evaluate and manage your job application.
    If you send us your CV or apply for job openings we may post, we will process your data to evaluate and manage your application and, where appropriate, take the necessary steps for the selection and hiring process to offer positions that match your profile. Unless otherwise indicated, providing the required data is necessary; failure to provide it will prevent continuing the selection process.

What is the legal basis for processing your data?

The legal basis enabling us to process your personal data also depends on the purpose for which we process it, as follows:

  • To manage your registration as a user of the website
    The legal basis for processing your personal data to register as a user on our website is the consent you provide for this specific case.
  • Development, fulfillment, and execution of the purchase contract
    Managing the purchase of products or services through our website, as well as their payment, invoicing, and shipping, is legitimized by the execution of the contract.
  • Customer Service
    We consider we have a legitimate interest in addressing the inquiries or requests you raise through the various available contact channels. We understand that processing this data also benefits you by allowing us to address your queries appropriately and resolve any issues you may raise.
    When you contact us, particularly for managing incidents related to your order or the product/service purchased through the website, processing is necessary for the execution of the purchase contract.
    When your query relates to exercising your rights, as informed below, or to complaints about our products or services, we are authorized to process your data as part of fulfilling our legal obligations.
  • Marketing
    The legitimate basis for processing your data for marketing purposes is the consent you provide, for example, when you agree to receive personalized information through various channels, authorize the sending of newsletters, or accept the legal terms of a promotional action or to publish your photographs on the website or our social media channels.
    To show personalized information, we consider we have a legitimate interest in profiling you using the information we have (such as your browsing history, preferences, or purchase history) and the personal data you provide, such as age range or language. We understand that processing this data also benefits you as it allows us to improve your user experience and provide information according to your preferences.
  • Usability and quality analysis (cookies)
    We require your consent to analyze the usability of our website and user satisfaction, as we understand that processing this data also benefits you by improving the user experience and offering higher-quality services.
  • Job application
    If you apply for any of the job vacancies we publish, your data will be processed based on your consent. This consent may be withdrawn at any time; however, your application may no longer be considered in our selection processes.

How long will we retain your data?

The retention period for your data depends on the purposes for which we process it, as explained below:

  • Managing your registration as a website user
    We will process your data for as long as you remain registered as a user.

  • Development, fulfillment, and execution of the purchase or service contract
    We will process your data as needed to manage the purchase of products or services you acquire, and for one year afterward to avoid potential errors or misunderstandings. In some cases, certain data, such as payment details (credit card information), will only be processed until you decide otherwise, for example, when you request we store this data for future purchases.

  • Customer Service
    We will process your data for as long as necessary to address your request or inquiry.

  • Marketing
    We will process your data until you unsubscribe or cancel your subscription to the newsletter. If you participate in promotional actions, we will retain your data for six (6) months after the action concludes.

  • Usability and quality analysis
    We will process your data on an ad-hoc basis during a specific quality survey or action or until we anonymize your browsing data.

  • Job applications
    We will retain your data for five (5) years from the date of the last update. After this period, unless updated, the data will be deleted unless you instruct otherwise.

Regardless of the time necessary to fulfill each specific purpose, we will subsequently retain your data properly stored and protected for as long as liabilities could arise from its processing, in compliance with applicable regulations. Once the possible actions in each case prescribe, we will proceed to delete the personal data.

Will we share your data with third parties?

To fulfill the purposes outlined in this Privacy Policy, it may be necessary to grant access to your personal data to third parties who provide support in the services we offer, such as:

  • Financial institutions
  • Technology service providers
  • Logistics, transport, and delivery service providers
  • Customer service providers
  • Marketing and advertising service providers

What are your rights when you provide your data?

We are committed to respecting the confidentiality of your personal data and ensuring you can exercise your rights.

You can exercise your rights free of charge by sending an email to info@alvaforkids.com, simply stating the reason for your request and the right you wish to exercise.

If necessary, to verify your identity, we may request a copy of a document proving your identity. Specifically, regardless of the purpose or legal basis under which we process your data, you have the right to:

  • Access your data. You can view the data we hold about you. If you are a registered user, this information can also be found in the relevant section of your personal data.
  • Request rectification. Update data we already hold. If you are a registered user, you can also access the corresponding section in your account to modify or update your personal information. However, by actively providing us with your data, you guarantee its accuracy and undertake to notify us of any changes.
  • Request deletion. Ask us to delete your data when it is no longer necessary for the purposes we collected it for or when we no longer have the legal basis to process it.
  • Request restriction. Temporarily limit the processing of your data in certain cases or ask us to retain your data for longer than necessary when you might require it.

If you have provided consent for any specific purpose, you have the right to withdraw it at any time.

When our processing is based on your consent or the execution of a contract, you can request the personal data you have provided in a structured, commonly used, and machine-readable format to transfer it directly to another entity where technically possible.

If the processing of your data is based on our legitimate interest, you also have the right to object.

If you wish to exercise any of your rights, contact us at info@alvaforkids.com. Provide as much information as possible about your request, as we may need additional details to confirm your identity, such as a copy of an identification document.

Lastly, you have the right to lodge a complaint with the relevant data protection authority, particularly the Spanish Data Protection Agency (https://www.agpd.es/).

Policy modifications

We may update the information contained in this Privacy Policy as we see fit. If we make any changes, we will notify you through the website via various means (e.g., a banner, pop-up, or push notification) or even to your email address when the change is significant and affects your privacy, so you can review and evaluate the changes and object or unsubscribe if necessary. We recommend you review this Privacy Policy periodically for minor changes or to check for interactive improvements, as it will always be available as a point of reference on our website.

Cookie Information

We use cookies and similar devices to facilitate navigation on the website, understand how you interact with us, and, in certain cases, show you advertisements based on your browsing habits.

Definition of cookies

Cookies are identifiers we send to your computer's hard drive through your web browser so our systems can recognize your browser and provide certain services. Below are the details of the cookies used on https://alvaforkids.com.

Cookies used

Cookies Information collected Purpose Validity period How to disable
Own cookies If logged in (yes/no) To avoid having to log in again if the user has not logged out. Session cookie Cannot be disabled, as it is necessary for the website to function.
Binary information (yes/no) To know, for example, if the user has accepted the cookie warning. 1 year Cannot be disabled, as it is necessary for the website to function.
Third-party cookies Google Analytics Analytical information about the visit, time spent, sections visited, clicks, and referring sites. To analyze user behavior on the website and improve the service. Session cookies or max 2 years Install: https://tools.google.com/dlpage/gaoptout?hl=en
Third-party cookies Twitter Access to Twitter through the website Synchronizing the website with the social network 2 years More information at https://support.twitter.com/articles/20170521-el-uso-que-hace-twitter-de-cookies-y-tecnologias-similares
Third-party cookies Facebook Access to Facebook through the website Synchronizing the website with the social network.   More information at http://en-gb.facebook.com/help/cookies/

How to disable cookies in major browsers

It is generally possible to stop accepting cookies in your browser or stop accepting cookies from a particular service.

All modern browsers allow you to change cookie settings. These settings are usually found in the 'options' or 'preferences' menu of your browser. You can also configure your browser or email manager.

Below is guidance for users on how to access the cookie settings menu and, if applicable, private browsing in each of the main browsers:

Internet Explorer: Tools -> Internet Options -> Privacy -> Settings. For more information, consult Microsoft support or browser Help.

Firefox: Tools -> Options -> Privacy -> History -> Custom Settings. For more information, consult Mozilla support or browser Help.

Chrome: Settings -> Show advanced options -> Privacy -> Content settings. For more information, consult Google support or browser Help.

Safari: Preferences -> Security. For more information, consult Apple support or browser Help.

What happens if cookies are disabled?

Some functionalities of the services will be disabled, such as staying logged in or keeping items in the shopping cart.

 

Last update of our Privacy Policy: 22/09/2019