Privacy policy

Privacy Policy

At Älva for Kids we take the protection of your personal data very seriously. Below we explain clearly what data we collect, how we use it and what your rights are.

Who is responsible for processing your data?

Name: ALVA FOR KIDS S.L.
VAT number: B87222808
Address: Calle San Andrés 17, 28004 Madrid, Spain
Phone: +34 915 23 23 99
Email: info@alvaforkids.com

What personal data do we process?

Depending on how you use our website, we may process:

  • Identification data: name, surname, postal address, email, phone number.
  • Purchase data: orders, returns, invoicing and payments.
  • Browsing data: IP address, device, pages visited (via cookies).
  • Contact data when you write to us by email, WhatsApp or any other channel.

We do not collect sensitive personal data.

For what purposes do we process your data?

We process your data to:

  • Manage your orders, payments, shipping and returns.
  • Handle queries or issues.
  • Send you commercial communications if you subscribe to our newsletter.
  • Analyse website usage to improve our services (analytical cookies).
  • Comply with legal obligations (invoicing, accounting, consumer law).

What is the legal basis for processing?

  • Performance of a contract: when you make a purchase.
  • Consent: when you subscribe to the newsletter or accept cookies.
  • Legitimate interest: to handle queries and improve our services.
  • Legal obligation: retention of invoices and accounting documentation.

How long do we keep your data?

  • Purchase data: for the legally required tax and accounting retention periods.
  • Newsletter data: until you unsubscribe.
  • Contact data: for as long as necessary to resolve your query.
  • Browsing data: in accordance with cookie duration.

Do we share your data with third parties?

We only share your personal data when necessary to provide our services correctly, for example with:

  • Payment platforms.
  • Shipping and logistics companies.
  • E-commerce platform (Shopify).
  • Email marketing services.
  • Web analytics services (such as Google Analytics).
  • Familib, a stroller rental platform of which we are an official collection point in Madrid.
  • WhatsApp (Meta), as a customer service channel, under the terms of their own privacy policy.

All these providers act as data processors and are bound to comply with current data protection regulations.

We do not sell or transfer your personal data to third parties for commercial purposes.

E-commerce platform

Our online store is hosted by Shopify Inc., which provides us with the e-commerce platform to sell our products.

Your personal data may be stored and processed by Shopify on their servers and database systems. Shopify complies with European data protection regulations (GDPR) and uses standard contractual clauses approved by the European Commission to ensure an adequate level of protection for international data transfers.

You can find more information about how Shopify handles data at:
https://www.shopify.com/legal/privacy

What are your rights?

You can exercise at any time your right to:

  • Access your data.
  • Rectify inaccurate data.
  • Delete your data.
  • Restrict or object to processing.
  • Data portability.
  • Withdraw consent.

To do so, write to us at info@alvaforkids.com stating your request.

If you believe we have not handled your data correctly, you can lodge a complaint with the Spanish Data Protection Agency: www.aepd.es

Cookies

We use our own and third-party cookies to:

  • Enable the basic functioning of the website.
  • Analyse browsing behaviour and improve the user experience.

You can configure or reject cookies via the cookie banner or your browser settings.
For more information, please see our Cookie Policy.

Changes to this policy

We may update this Privacy Policy when necessary.
The current version will always be available on our website.

Last updated: June 2026