Madrid is not Stockholm, but the dry January cold and November rain also put any children's wardrobe to the test. And every year the same thing happens: coats that weigh too much, sweaters that itch, layers that don't match anything and children who take everything off as soon as they go out to the playground.
At Älva, we solve it the way countries that really know cold do: with layers. A natural base that keeps warm without making you sweat, a comfortable middle layer and an outer layer that can withstand whatever comes. And with brands designed so that the clothes last and pass from sibling to sibling.
The base: wool and natural fabrics with Pure Pure
The first layer is the one that matters most. Pure Pure by Bauer is a German family company with over 70 years of experience, specializing in merino wool and GOTS-certified organic cotton. Merino wool is soft, breathable and regulates temperature: it keeps warm when it's cold and doesn't make you overheat when the classroom heats up. What's more, they produce in Europe and offset their carbon footprint by planting trees.
They are soft garments against the skin and designed to last more than one season. Discover this season's Pure Pure collection.
The middle layer: fleeces you can wear all day
Fleece is the winter wildcard. Lightweight, warm and easy to wash, it can be worn at the park, at school and even inside the house. At Älva we have Villervalla fleece jackets, in colors such as blue and mint. And the Hello Hossy fleeces have arrived, with those unmistakable prints designed for the whole family. View all fleeces.
The outer layer: all-terrain with Villervalla
Villervalla is a Swedish brand that has been making colorful, comfortable and durable clothing since 2005, with a mix & match concept designed for all children. Outdoors, their technical clothing is designed for playing in the rain, mud and cold, and that is exactly the clothing that ends up being passed down to the younger sibling. Their organic cotton and fabrics are Oeko-Tex certified, which guarantees garments free from harmful substances. And the colors, of course, help make the gray winter seem less gray.
Why it works
Fewer garments, better chosen, that match each other and withstand washes and siblings. It is the most sustainable way to keep warm and, in the long run, also the most economical.
Stop by Calle San Andrés, 17 and we will help you put together the layers according to the age, school and quirks of each child. Or take a look at the Villervalla collection on the website.